Intro to the Brand Control Center

The Brand Control Center (BCC) is a powerful, yet simple, dashboard tool designed to help brands maximize their impact within Retail Media Networks.

By offering a centralized platform, the BCC allows businesses to manage their marketing efforts seamlessly on Genuin, from content creation and moderation to ad placement and reporting, all within the brand’s ecosystem. This ensures that partners, advertisers, and creators can engage with consumers right where it matters most—at the point of purchase.

Through the BCC, brands gain the ability to optimize their strategies, track performance, and ultimately drive higher sales in a competitive market.